Fusing voice cloning with one-click distribution, an Indian streaming start-up enables filmmakers to premiere in multiple languages on the same weekend—turning localisation into a four-hour task instead of a six-week ordeal.
Cost and complexity have long walled off independent creators from global audiences. Hiring dubbing artists, booking sound stages and re-mixing audio can devour lakhs of rupees and push launch dates back by months. But a new entrant in India’s OTT arena, Rochak, is proving that artificial intelligence could erase those hurdles almost overnight.
Rather than layering new voices over an actor’s lines, Rochak’s neural engine dissects the performance itself—capturing the cadence of breaths, the arc of each emotion—and then rebuilds that delivery in whichever language a producer selects. Early tests speak volumes: the platform’s inaugural film launched in Hindi, English, Arabic and Tamil with no human dubbing artists on payroll. Within the first seven days, seventy-three per cent of viewers opted for a dubbed track and overall engagement rose sharply.
Rochak’s economic case is equally persuasive. A mid-tier drama that might spend ₹20 lakh on multilingual dubbing could localise through Rochak for a tiny fraction of that figure—and do it in less time than a standard colour grade session. Revenue is tracked minute-by-minute, giving niche documentaries the same earning upside as blockbuster thrillers.
In the next six weeks, Rochak will widen its footprint beyond browsers. An Android app featuring offline playback and a swipe-to-switch language carousel debuts this month, followed by an iOS release and Smart-TV rollout. By 2026 the company aims to add twenty more languages and launch a Creator Console so even student film-makers can click “global publish” without a studio budget.
For India’s vast pool of regional creators, an AI-powered door to international markets may finally be open—and affordable.