Marketing Industry Report | 2026
As digital advertising becomes increasingly results-driven, Abhi Arora is expanding the footprint of Way Ahead Marketing, an agency built on firsthand eCommerce experience.
Arora began his entrepreneurial journey in 2017 at age 20, launching his own eCommerce ventures. Over time, he developed expertise in Shopify store operations, paid acquisition funnels, and performance optimization — skills that would later shape the foundation of his agency.
Transition from Operator to Consultant
After gaining practical insights from managing his own online stores, Arora shifted toward consulting other brands. Way Ahead Marketing now supports:
New D2C startups entering the Shopify ecosystem
Established eCommerce brands seeking Meta Ads scaling
Businesses requiring structured store management systems
The agency integrates creative testing, audience segmentation, and analytics tracking to deliver measurable outcomes.
Performance Marketing Driving Revenue Growth
Industry sources suggest that performance-led agencies are increasingly valued for their accountability. Way Ahead Marketing focuses heavily on Meta performance marketing strategies that have helped multiple D2C brands generate millions in revenue.
In addition to eCommerce, the firm has supported forex trading prop firms and financial service providers, helping them increase visibility among highly specific target audiences.
With more than eight years of experience spanning eCommerce operations and digital marketing, Arora’s growth-focused approach reflects a broader shift toward data-backed decision-making in online business.